All Episodes

Displaying 31 - 60 of 126 in total

Episode 95: How to Leverage AI in UX Optimization

AI is a pretty buzzy term, and it can mean different things to different people. In this episode, Jon and Ryan engage in a lively discussion about the use of AI, with ...

Episode 94: The Rise of Video in 2024

In this episode of Drive & Convert, Jon and Ryan delve into the rise of video as a powerful tool for digital marketing. They discuss the impact of platforms like TikTo...

Episode 93: Why November is the Most Underrated Time for a Website Audit

Ecommerce managers are juggling a million things by the time Q4 rolls around. They’re busy preparing holiday campaigns and gearing up for the coming year. However, opt...

Episode 92: What You Need to Know About SEO Right Now

SEO takes time, money, and energy. There is no shortcut to achieving increased rankings on a search results page over a short period of time. So, whether you’re just s...

Episode 91: Turning One-Time Buyers into Loyal Subscribers

People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on.  In this episode...

Episode 90: What is a Good ROAS (Return on Ad Spend)?

What is a good return on ad spend?Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into ...

Episode 89: What is a Good Conversion Rate?

So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can...

Episode 88: The Future of Attribution and AI

What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to t...

Episode 87: Should I drive traffic to a landing page or PDP?

Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allo...

Episode 86: Where's the Traffic?

From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive int...

Episode 85: Nine Strategies to Increase Average Order Value

It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t...

Episode 84: Holiday Analysis and Adjustments

Each holiday season is different, so how do you prepare for one? As a business, it’s important to use data-driven strategies and think creatively when planning for you...

Episode 83: Winning Tests and What the Learnings Can Teach You

Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other bran...

Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition chan...

Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking

In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and co...

Episode 80: Managing Attribution Model Changes

In this podcast episode, Jon and Ryan discuss Google's recent announcement about sunsetting certain attribution types in Analytics. They both emphasize the need for bu...

Episode 79: Ensuring Your Website Navigation Converts

What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question. However, customer researc...

Episode 78: Exiting an Online Business

A lot of emotions are involved in exiting a business, and Ryan emphasizes the importance of legal advice and research along the way. In this episode, Jon and Ryan also...

Episode 77 : Optimizing Conversions with Low Traffic (Live)

Conversion rate optimization is important for any ecommerce brand, but it’s markedly more difficult for brands with lower traffic. However, there are still ways how yo...

Episode 76: Conversion Tracking in Performance Max

Last year, Google moved people over from Smart Shopping to Performance Max, and they said Performance Max would be the “one campaign to rule them all.” The struggle no...

Episode 75: Why Industry Benchmarks Are Bullshit

Industry benchmarks are an obvious starting point for anyone looking to set goals. Unfortunately, comparing your conversion rate to the rates of other companies (or th...

Episode 74: Debunking Common SEO Myths

SEO confuses a lot of people. In this week’s episode, Jon and Ryan tackle three big SEO myths that frequently come up when they’re talking to prospects and clients. Th...

Episode 73: 5 Tests To Run On (Almost) Any Ecommerce Site

It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.

Episode 72: Where Should Startups Get Their Initial Traffic?

Which traffic drivers are best for startups? And what are the best platforms and tools for getting started? In this episode, Jon and Ryan share how they guide...

Episode 71: Leverage Cross-Selling And Upselling For Increased AOV

What if you could elevate the customer experience and generate extra revenue at the same time? In this episode, Jon and Ryan discuss the power of cross-selling and ups...

Episode 70: Budget Planning for Website Traffic in 2023

In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to incl...

Episode 69: Why Brand-First CRO Won’t Replace User-First CRO

In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each ...

Episode 68: Can Sharing Data Help You Win?

In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing ...

Episode 67: Optimizing Your Website for Black Friday and Cyber Monday

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importanc...

Episode 66: The Importance of Feeds

In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traff...

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