All Episodes
Displaying 31 - 60 of 121 in total
Episode 90: What is a Good ROAS (Return on Ad Spend)?
What is a good return on ad spend?Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into ...
Episode 89: What is a Good Conversion Rate?
So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can...
Episode 88: The Future of Attribution and AI
What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to t...
Episode 87: Should I drive traffic to a landing page or PDP?
Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allo...
Episode 86: Where's the Traffic?
From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive int...
Episode 85: Nine Strategies to Increase Average Order Value
It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t...
Episode 84: Holiday Analysis and Adjustments
Each holiday season is different, so how do you prepare for one? As a business, it’s important to use data-driven strategies and think creatively when planning for you...
Episode 83: Winning Tests and What the Learnings Can Teach You
Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other bran...
Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel
So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition chan...
Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking
In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and co...
Episode 80: Managing Attribution Model Changes
In this podcast episode, Jon and Ryan discuss Google's recent announcement about sunsetting certain attribution types in Analytics. They both emphasize the need for bu...
Episode 79: Ensuring Your Website Navigation Converts
What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question. However, customer researc...
Episode 78: Exiting an Online Business
A lot of emotions are involved in exiting a business, and Ryan emphasizes the importance of legal advice and research along the way. In this episode, Jon and Ryan also...
Episode 77 : Optimizing Conversions with Low Traffic (Live)
Conversion rate optimization is important for any ecommerce brand, but it’s markedly more difficult for brands with lower traffic. However, there are still ways how yo...
Episode 76: Conversion Tracking in Performance Max
Last year, Google moved people over from Smart Shopping to Performance Max, and they said Performance Max would be the “one campaign to rule them all.” The struggle no...
Episode 75: Why Industry Benchmarks Are Bullshit
Industry benchmarks are an obvious starting point for anyone looking to set goals. Unfortunately, comparing your conversion rate to the rates of other companies (or th...
Episode 74: Debunking Common SEO Myths
SEO confuses a lot of people. In this week’s episode, Jon and Ryan tackle three big SEO myths that frequently come up when they’re talking to prospects and clients. Th...
Episode 73: 5 Tests To Run On (Almost) Any Ecommerce Site
It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.
Episode 72: Where Should Startups Get Their Initial Traffic?
Which traffic drivers are best for startups? And what are the best platforms and tools for getting started? In this episode, Jon and Ryan share how they guide...
Episode 71: Leverage Cross-Selling And Upselling For Increased AOV
What if you could elevate the customer experience and generate extra revenue at the same time? In this episode, Jon and Ryan discuss the power of cross-selling and ups...
Episode 70: Budget Planning for Website Traffic in 2023
In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to incl...
Episode 69: Why Brand-First CRO Won’t Replace User-First CRO
In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each ...
Episode 68: Can Sharing Data Help You Win?
In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing ...
Episode 67: Optimizing Your Website for Black Friday and Cyber Monday
In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importanc...
Episode 66: The Importance of Feeds
In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traff...
Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect a...
Episode 64: Everything You Need To Know About Google Performance Max Campaigns
In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare ...
Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take ...
Episode 62: Amazon Prime Day And The Holiday Impact On Ecommerce
In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday sea...
Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and i...
