Episode 69: Why Brand-First CRO Won’t Replace User-First CRO
In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each approach and how to blend the two together in order to achieve the best results.
What’s more important–delivering a seamless journey for users or sticking to the branding guidelines driving this unique approach? This is the question people hope to answer when trying to choose between brand-first and user-first CRO. This week, Jon and Ryan suggest a third option: the best outcomes come from aligning user goals AND brand goals.
They discuss why there is an argument over brand-first and user-first CRO, finding a middle ground between the two and what CRO is ultimately about.
Listen to the full episode if you want to learn:
- Why branding is important
- Why customer experience can’t be replaced
- How to blend user goals and brand goals
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
![Episode 69: Why Brand-First CRO Won’t Replace User-First CRO](https://img.transistor.fm/KzTQL-txQNBI7iHuyxcxKp_RIp7LW8azcc60DYqxgAk/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExMjM1MTUv/MTY3MDI3NzQ2OC1h/cnR3b3JrLmpwZw.webp)