All Episodes

Displaying episodes 1 - 30 of 109 in total

Episode 108: The Five Factors of Digital Success

Anyone who guarantees they can increase your conversion rates with just on-site optimization alone is either lucky or lying. Many factors influence conversion rates. I...

Episode 107: Grow with Garrow is LIVE!

Tired of navigating the ecommerce world alone?Well, we have some good news. Ryan is about to launch a community where like-minded business owners can connect, share in...

How Psychology Influences Purchase Decisions

A seamless and compelling customer experience is crucial in today's competitive digital landscape.Many companies focus on tactical or superficial changes, but true opt...

Episode 105: Social Traffic in 2024

It’s no secret that the iOS update in 2021 hurt Meta. In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of n...

Episode 104: How to Optimize for Both DTC and Wholesale

There is nothing more frustrating to a business than losing out on a sale because their website was optimized for one audience and, in turn, alienated a whole second s...

Episode 103: How to Find and Utilize the Right Marketing Experts

Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the i...

Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive

The digital journey doesn’t end at the checkout.Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. The...

Episode 101: Is Microsoft Ads Worth Your Time?

Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the...

Episode 100: Our Biggest Lessons From 100 Episodes

Digital experiences are always changing and evolving. So it should come as no surprise that the evolution of AI, automations, and online tools has also shifted some pe...

Episode 99: Announcing Behind the Click

Have you ever wondered what goes through your customer’s mind when they make a certain purchase decision?  Well, you’re not alone.In this episode, Jon and Ryan discuss...

Episode 98: How To Turn Your Google Ads Around

Jon and Ryan explore the challenges brought about by the shift to GA4 and how it has impacted Google Ads. Thankfully, there are some steps that companies can take in o...

Episode 97: You've Got Data! Now What?

Many companies conduct amazing research to understand their customers, but more often than not, this research gets lost and isn’t maximized to its full potential. Quan...

Episode 96: Going from WTF to YAY with GA4

Ecommerce businesses are navigating the biggest transition of this year with Google Analytics 4 (GA4). In this D&C episode, Jon and Ryan acknowledge some initial chall...

Episode 95: How to Leverage AI in UX Optimization

AI is a pretty buzzy term, and it can mean different things to different people. In this episode, Jon and Ryan engage in a lively discussion about the use of AI, with ...

Episode 94: The Rise of Video in 2024

In this episode of Drive & Convert, Jon and Ryan delve into the rise of video as a powerful tool for digital marketing. They discuss the impact of platforms like TikTo...

Episode 93: Why November is the Most Underrated Time for a Website Audit

Ecommerce managers are juggling a million things by the time Q4 rolls around. They’re busy preparing holiday campaigns and gearing up for the coming year. However, opt...

Episode 92: What You Need to Know About SEO Right Now

SEO takes time, money, and energy. There is no shortcut to achieving increased rankings on a search results page over a short period of time. So, whether you’re just s...

Episode 91: Turning One-Time Buyers into Loyal Subscribers

People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on.  In this episode...

Episode 90: What is a Good ROAS (Return on Ad Spend)?

What is a good return on ad spend?Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into ...

Episode 89: What is a Good Conversion Rate?

So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can...

Episode 88: The Future of Attribution and AI

What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to t...

Episode 87: Should I drive traffic to a landing page or PDP?

Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allo...

Episode 86: Where's the Traffic?

From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive int...

Episode 85: Nine Strategies to Increase Average Order Value

It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t...

Episode 84: Holiday Analysis and Adjustments

Each holiday season is different, so how do you prepare for one? As a business, it’s important to use data-driven strategies and think creatively when planning for you...

Episode 83: Winning Tests and What the Learnings Can Teach You

Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other bran...

Episode 82: 5 Points to Make Email Your Most Successful Marketing Channel

So much energy is focused on driving traffic to a site via different platforms, but Jon and Ryan share why email should be the most profitable traffic acquisition chan...

Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking

In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and co...

Episode 80: Managing Attribution Model Changes

In this podcast episode, Jon and Ryan discuss Google's recent announcement about sunsetting certain attribution types in Analytics. They both emphasize the need for bu...

Episode 79: Ensuring Your Website Navigation Converts

What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question. However, customer researc...

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