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Latest Episodes
Episode 89: What is a Good Conversion Rate?
So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can...
Episode 88: The Future of Attribution and AI
What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to t...
Episode 87: Should I drive traffic to a landing page or PDP?
Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allo...
Episode 86: Where's the Traffic?
From struggling marketplaces to recent stock turmoil, Jon and Ryan explore the factors impacting traffic and sales in the ecommerce industry. They take a deep dive int...
Episode 85: Nine Strategies to Increase Average Order Value
It can be difficult to convince new customers to purchase from your site the first time they visit. Instead of driving traffic and new visitors to your site, why don’t...
