All Episodes
Displaying 61 - 90 of 127 in total
Episode 66: The Importance of Feeds
In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traff...
Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect a...
Episode 64: Everything You Need To Know About Google Performance Max Campaigns
In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare ...
Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take ...
Episode 62: Amazon Prime Day And The Holiday Impact On Ecommerce
In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday sea...
Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and i...
Episode 60: How To Win With Automation
In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisor...
Episode 59: Why Not Test Everything?
In this episode, Ryan and Jon talk about the risks associated with running high volume or high velocity testing programs. They also explain why a previous episode on r...
Episode 58: What Happened In Q1-2022?!
In this episode, Ryan and Jon talk about a host of negative market signals – economic inflation, conflict in Ukraine, KPIs being down YOY – and share their advice for ...
Episode 57: Do You Need A Website Redesign Or CRO?
In this episode, Ryan and Jon talk about how to know if your brand truly needs a website redesign, or if you're better off investing in an ongoing conversion optimizat...
Episode 56: Building An Online Business
Ryan has been working on building a new home, which requires housing his entire family (including four kids) in the barn! He shares some lessons he's learned about bui...
Episode 55: Listener Q&A (Allocating paid spend, large product catalogs, and more)
In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to allocating paid acquisition spending acros...
Episode 54: Listener Q&A (Traffic Generation Post-iOS, Mobile vs. Desktop Optimization, and more)
In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to generate traffic in a post-iOS world to ho...
Episode 53: How Much Traffic Do You Need To Optimize Your Site?
In this episode, Ryan and Jon talk about how much traffic a brand needs to start taking optimization seriously. They also discuss the difference between traffic and QU...
Episode 52: The Role of Marketplaces In Ecommerce
In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strate...
Episode 51: Telling Your Brand Story Without Compromising Conversions
In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospecti...
Episode 50: What will traffic look like in 2022?
In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.
Episode 49: How Do CRO And SEO Exist Together?
The name of this show is Drive and Convert for a reason. At its core, online business is about driving traffic to your site and then converting that traffic into custo...
Episode 48: Referral Traffic: An untapped growth channel?
Most marketers are used to digging around in Google Analytics to review their website traffic from organic search, social media, and email marketing, but far fewer ded...
Episode 47: Rapid Testing – The Next Evolution of CRO?
Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive...
Episode 46: The Traffic Balancing Act
It's not uncommon to hear the phrase "work/life balance" thrown around in a business setting. It's usually brought up by well-meaning managers who want to make sure th...
Episode 45: Why Brands Don't Invest In CRO (And What It's Costing Them)
Fill a room with 100 ecommerce managers and ask them where they are investing their time, energy, and resources to try and hit their growth goals. Chances are, most of...
Episode 44: How To Attract Customers This Holiday Season (2021 Edition)
The 2021 holiday season is here, but recent events have made it so that paid acquisition can no longer be considered the "easy button" when it comes to attracting pote...
Episode 43: Opting In To Optimization (Jon's New Book)
With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table st...
Episode 42: How To Make The Most Of Your Holiday Campaign
Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well...
Episode 41: When (And How) To Invest In Search Engine Optimization
For many brands, Search Engine Optimization (SEO) is a lot like eating right and exercising regularly. You know that you SHOULD be doing it. You know that it has lots ...
Episode 40: The Downside of Discounting (& What To Do Instead)
Many brands default to discounting as the "easy button" for juicing their online sales, but doing this too often can put you on a price-cutting hamster wheel that is i...
Episode 39: Chasing Bad Forecasts
There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sa...
Episode 38: iOS15 & Why CRO Is More Important Than Ever
Clients at The Good are interested in how firms like Logical Position are still getting results for their clients –– and why optimization is more important than ever t...
Episode 37: Re-Directing Facebook Traffic
Today we're tackling the hot topic of Facebook and how Apple's ios 14 update has affected its performance. Based on analytics, it appears like the data might be going ...