Episode 93: Why November is the Most Underrated Time for a Website Audit
Ecommerce managers are juggling a million things by the time Q4 rolls around. They’re busy preparing holiday campaigns and gearing up for the coming year. However, optimization should still be top of mind during Q4, and the perfect way to ensure this happens is through a website audit.
This week, Jon and Ryan explore eight benefits that a November audit can provide your business. You can level up against the competition by continuing their optimization work through the end of the year – when other brands are at a standstill.
Listen to the full episode if you want to learn:
- Why November audits are often misunderstood
- How to fit in a November audit during the holiday rush
- The benefits of conducting a November audit
- Why its an especially good year for a Q4 website audit
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.