Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other brands looking to improve their conversion rates and boost sales.
In particular, Jon and Ryan talk about three areas of a site that tests work really well in: category pages, social proof, and website copy.
Listen to the full episode if you want to learn:
- How personalization can improve category pages
- Why you need clear and specific labels on your navigation
- How to leverage different types of social proof
- How small changes in copy can lead to big results
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.