Episode 83: Winning Tests and What the Learnings Can Teach You
Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other brands looking to improve their conversion rates and boost sales.
In particular, Jon and Ryan talk about three areas of a site that tests work really well in: category pages, social proof, and website copy.
Listen to the full episode if you want to learn:
- How personalization can improve category pages
- Why you need clear and specific labels on your navigation
- How to leverage different types of social proof
- How small changes in copy can lead to big results
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
![Episode 83: Winning Tests and What the Learnings Can Teach You](https://img.transistor.fm/MmbXVulXh3x_3r7HuphchWyMZgF4QiAwj39pHCv7qrA/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzEzOTA2MTEv/MTY4NzI4NjcwNC1h/cnR3b3JrLmpwZw.webp)