Episode 52: The Role of Marketplaces In Ecommerce
In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strategy. The goal is to clear up some misconceptions and present a realistic assessment of marketplaces as growth levers.
Marketplaces like Amazon and Walmart can be a polarizing topic in the ecommerce space. Some folks swear by them as one of the most effective "growth levers" you can pull, while others contend that what you're required to give up in exchange for access to marketplace customers means that the "juice isn't worth the squeeze."
In this episode, Ryan and Jon assess the current landscape around marketplaces and provide a balanced recommendation for ecommerce brands who are considering adding marketplaces to their growth strategy for 2022.
In this episode, Ryan and Jon assess the current landscape around marketplaces and provide a balanced recommendation for ecommerce brands who are considering adding marketplaces to their growth strategy for 2022.
Listen to the full episode if you want to learn:
- How big the opportunity for "marketplaces" really is
- What surprised Ryan and Jon about marketplace activity in 2021
- How to determine if joining a marketplace is right for your brand
- What opportunities and challenges are on the horizon for 2022
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
