Episode 51: Telling Your Brand Story Without Compromising Conversions
In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospectives customers how they can help solve THEIR needs.
In this episode, Ryan and Jon talk about how too many ecommerce brands lead by sharing information about their company, their team, or their mission before they tell a prospective customer how they can help solve their problems or address their needs.
You don't need to sterilize your brand or devolve into some kind of faceless, robotic corporation, but there is a way to serve customer needs first while still sprinkling in some of your brand's distinct personality.
You don't need to sterilize your brand or devolve into some kind of faceless, robotic corporation, but there is a way to serve customer needs first while still sprinkling in some of your brand's distinct personality.
Listen to the full episode if you want to learn:
- Why going "brand-first" is seldom the best approach
- What customers care about most when they visit your site
- How you can maintain strong brand positioning without losing sales
- How the most successful brands are balancing customer needs with company messages
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
