Episode 50: What will traffic look like in 2022?
In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.
In this episode, Ryan and Jon talk about the patterns and trends they saw related to traffic generation in 2021. They also cover some of the expectations they have for traffic acquisition this year and how brands can put themselves in a position to take advantage of those market dynamics.
Listen to the full episode if you want to learn:
- What traffic generation strategies did/did not work in 2021
- What emerging trends or technology will impact acquisition in 2022
- What channels look particularly attractive to brands right now
- How to set yourself up for success in 2022 and beyond
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
