Episode 55: Listener Q&A (Allocating paid spend, large product catalogs, and more)
In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to allocating paid acquisition spending across channels, how to improve discoverability with large product catalogs, and more.
In this episode, Ryan and Jon continue experimenting with a "mailbag" format, where they answer questions that were submitted directly by Drive & Convert listeners. The conversation covers a wide range of topics, which makes it the perfect listen for a dog walk, office commute, or spin bike session.
Listen to the full episode if you want to learn:
- How to allocated paid acquisition spending across channels
- Whether to sell pre-selected bundles or allow customers to build their own
- How to improve discoverability with a large product catalog
- Whether you should race to take advantage of emerging ad channels
- How virtual/augmented reality may impact ecommerce behaviors
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
