In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare for the switch, the kinds of results brands can expect, and the potential impact on your business.
Google is always changing, so why is the news about Performance Max Campaigns any different?
In this episode, Ryan and Jon talk about the massive changes in Google Ads that are coming over the next few weeks. They cover the importance and scale of this particular update and why it matters to you.
Listen to the full episode if you want to learn:
- What advertisers should be thinking about as they switch to Performance Max
- The results brands can expect from the new campaign type
- How to prepare for the switch
- The impact this has on brands moving forward