Drive and Convert

The 2021 holiday season is here, but recent events have made it so that paid acquisition can no longer be considered the "easy button" when it comes to attracting potential buyers to your store. As a result, many brand owners are scrambling to figure out how to generate site traffic effectively and affordably. In this episode, Ryan and Jon talk about the macro trends that are going to influence consumer behavior and what savvy brand owners should do to make the most out of their holiday campaigns. If you're worried about supply chain issues, record-breaking ad prices, or increased competition from big retailers, then you should listen to this. Listen to the full episode if you want to learn: What economic trends are influencing consumer behavior How to stay competitive as ad prices increase How to separate yourself from big box retailers like Amazon and Walmart Which strategies are going to drive qualified traffic to your site this year If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.