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Latest Episodes
Episode 81: 9 Key Ecommerce Metrics You Should Be Tracking
In this episode of Drive & Convert, Jon and Ryan share important metrics for businesses to monitor including customer acquisition cost, customer lifetime value, and co...
Episode 80: Managing Attribution Model Changes
In this podcast episode, Jon and Ryan discuss Google's recent announcement about sunsetting certain attribution types in Analytics. They both emphasize the need for bu...
Episode 79: Ensuring Your Website Navigation Converts
What’s the best type of navigation to use for your website? Jon and Ryan reveal that there is no one-size fits all approach to this question. However, customer researc...
Episode 78: Exiting an Online Business
A lot of emotions are involved in exiting a business, and Ryan emphasizes the importance of legal advice and research along the way. In this episode, Jon and Ryan also...
Episode 77 : Optimizing Conversions with Low Traffic (Live)
Conversion rate optimization is important for any ecommerce brand, but it’s markedly more difficult for brands with lower traffic. However, there are still ways how yo...
