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Latest Episodes
Episode 91: Turning One-Time Buyers into Loyal Subscribers
People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on. In this episode...
Episode 90: What is a Good ROAS (Return on Ad Spend)?
What is a good return on ad spend?Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into ...
Episode 89: What is a Good Conversion Rate?
So, what is a good conversion rate? Is there a magic number you should be aiming for or a percentage that, when you reach it, means you’ve hit the big time and you can...
Episode 88: The Future of Attribution and AI
What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to t...
Episode 87: Should I drive traffic to a landing page or PDP?
Sending everyone to a Product Detail Page (PDP) without context or information about the brand can be counterproductive in building trust. Landing pages, however, allo...
