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Latest Episodes
Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect a...
Episode 64: Everything You Need To Know About Google Performance Max Campaigns
In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare ...
Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take ...
Episode 62: Amazon Prime Day And The Holiday Impact On Ecommerce
In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday sea...
Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and i...
