Jon and Ryan explore the challenges brought about by the shift to GA4 and how it has impacted Google Ads. Thankfully, there are some steps that companies can take in order to turn things around.
They explore the critical importance of feeding the right data into analytics and the impact of setting appropriate goals to stay ahead of the competition.
Listen to the full episode if you want to learn:
- What challenges companies are experiencing with Google Ads
- How to leverage Google Ads Pixel
- Why companies need to review and adjust their goals
- How to optimize product feeds
- Why you need to test and measure any changes