Episode 102: Why You Shouldn’t Neglect the Post-Purchase Phase - Behind the Click Deep Dive
The digital journey doesn’t end at the checkout.
Jon and Ryan discuss the importance of post-purchase optimization and the impact it has on growing an online brand. They share real-life examples and explain how to handle customer feedback, utilizing psychological principles and the significance of the post-purchase phase in driving future orders.
Jon also offers a glimpse into his upcoming book, Behind The Click.
Listen to the full episode if you want to learn:
- Why the post-purchase is an important part of the customer journey
- How to utilize customer reviews for improvement
- How the onboarding process can make or break the digital experience
- How to respond to negative reviews
- How the post-purchase experience impacts future orders
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
