All Episodes
Displaying episodes 31 - 60 of 106 in total
Episode 75: Why Industry Benchmarks Are Bullshit
Industry benchmarks are an obvious starting point for anyone looking to set goals. Unfortunately, comparing your conversion rate to the rates of other companies (or th...
Episode 74: Debunking Common SEO Myths
SEO confuses a lot of people. In this week’s episode, Jon and Ryan tackle three big SEO myths that frequently come up when they’re talking to prospects and clients. Th...
Episode 73: 5 Tests To Run On (Almost) Any Ecommerce Site
It can be a challenge to come up with the right areas for optimization. In this episode, Jon and Ryan talk about the five tests that consistently deliver results.
Episode 72: Where Should Startups Get Their Initial Traffic?
Which traffic drivers are best for startups? And what are the best platforms and tools for getting started? In this episode, Jon and Ryan share how they guide...
Episode 71: Leverage Cross-Selling And Upselling For Increased AOV
What if you could elevate the customer experience and generate extra revenue at the same time? In this episode, Jon and Ryan discuss the power of cross-selling and ups...
Episode 70: Budget Planning for Website Traffic in 2023
In this episode, Jon and Ryan turn the page to 2023 and talk about the budget for traffic in the coming year. They talk about their expectations for 2023, what to incl...
Episode 69: Why Brand-First CRO Won’t Replace User-First CRO
In this episode, Jon and Ryan talk about the ongoing debate between brand-first and user-first CRO. They discuss what brand-first CRO means, the pros and cons of each ...
Episode 68: Can Sharing Data Help You Win?
In this episode, Jon and Ryan talk about the importance of sharing data. They discuss the pros and cons of building a group with similar businesses to compare testing ...
Episode 67: Optimizing Your Website for Black Friday and Cyber Monday
In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importanc...
Episode 66: The Importance of Feeds
In this episode, Ryan and Jon talk about importance of feeds for ecommerce brands. They discuss why feeds are so important now and how to optimize yours for more traff...
Episode 65: Leveraging Social Proof To Improve Your Conversion Rate
In this episode, Ryan and Jon talk about the power of social proof. They cover its impact on conversion optimization, different types to use, and how you can collect a...
Episode 64: Everything You Need To Know About Google Performance Max Campaigns
In this episode, Ryan and Jon talk about the massive changes coming to Google Ads with the introduction of Google Performance Max Campaigns. They cover how to prepare ...
Episode 63: How Adopting A Culture Of Experimentation Can Drive Conversions
In this episode, Ryan and Jon talk about a major driver of successful and innovative companies: experimentation culture. They also cover the proven steps you can take ...
Episode 62: Amazon Prime Day And The Holiday Impact On Ecommerce
In this episode, Ryan and Jon talk about how Amazon's "most successful prime day ever," and their announcement of a second prime day in Q4, will impact the holiday sea...
Episode 61: How Active Agers Shop Online (And How To Connect With Them)
In this episode, Ryan and Jon talk about the findings from The Good's latest research report all about online shoppers age 55+. They cover the habits, behaviors, and i...
Episode 60: How To Win With Automation
In this episode, Ryan and Jon talk about the impending launch of Google’s new Performance Max tool, which has received mixed reviews from both brands and their advisor...
Episode 59: Why Not Test Everything?
In this episode, Ryan and Jon talk about the risks associated with running high volume or high velocity testing programs. They also explain why a previous episode on r...
Episode 58: What Happened In Q1-2022?!
In this episode, Ryan and Jon talk about a host of negative market signals – economic inflation, conflict in Ukraine, KPIs being down YOY – and share their advice for ...
Episode 57: Do You Need A Website Redesign Or CRO?
In this episode, Ryan and Jon talk about how to know if your brand truly needs a website redesign, or if you're better off investing in an ongoing conversion optimizat...
Episode 56: Building An Online Business
Ryan has been working on building a new home, which requires housing his entire family (including four kids) in the barn! He shares some lessons he's learned about bui...
Episode 55: Listener Q&A (Allocating paid spend, large product catalogs, and more)
In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to allocating paid acquisition spending acros...
Episode 54: Listener Q&A (Traffic Generation Post-iOS, Mobile vs. Desktop Optimization, and more)
In this episode, Ryan and Jon talk field a few questions from Drive & Convert listeners, covering topics ranging from how to generate traffic in a post-iOS world to ho...
Episode 53: How Much Traffic Do You Need To Optimize Your Site?
In this episode, Ryan and Jon talk about how much traffic a brand needs to start taking optimization seriously. They also discuss the difference between traffic and QU...
Episode 52: The Role of Marketplaces In Ecommerce
In this episode, Ryan and Jon talk about how brands should be evaluating marketplaces like Amazon and Walmart as a potential contributor to their overall growth strate...
Episode 51: Telling Your Brand Story Without Compromising Conversions
In this episode, Ryan and Jon talk about how too many ecommerce brands lead with information about their company, their team, or their mission before telling prospecti...
Episode 50: What will traffic look like in 2022?
In this episode, Jon interviews Ryan about some of the biggest traffic generation surprises he saw in 2021 and what expectations he has heading into the new year.
Episode 49: How Do CRO And SEO Exist Together?
The name of this show is Drive and Convert for a reason. At its core, online business is about driving traffic to your site and then converting that traffic into custo...
Episode 48: Referral Traffic: An untapped growth channel?
Most marketers are used to digging around in Google Analytics to review their website traffic from organic search, social media, and email marketing, but far fewer ded...
Episode 47: Rapid Testing – The Next Evolution of CRO?
Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive...
Episode 46: The Traffic Balancing Act
It's not uncommon to hear the phrase "work/life balance" thrown around in a business setting. It's usually brought up by well-meaning managers who want to make sure th...
